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Exhibit "C"
Trade Name and Trademark Serve No Public Purpose

A Non-Distinctive Trade Name (like Bike Florida) is a Bad Idea

  • "Bike Florida" says nothing about “non-profit” (possible consumer confusion, not ideal when selling a service).
  • "Bike Florida" is ambiguous, with no self-regulating properties (opens door to mischief and abuse, more below).
  • "Bike Florida" exaggerates the geographic scope of BFI events over 25 years (see map).

A distinctive trade name (i.e. "Florida Bike Safety Alliance" for example) is inherently more transparent and thus self-regulating. Distinctive trade names are also inherently strong and ordinarily do not require trademark registration, which saves money.

Florida map

3 Reasons Why BFI's Supplemental Trademark is a Very Bad Idea

  1. This publically funded trademark serves no legitimate public purpose.

  2. "Supplemental" trademarks are subject to abuse. For example, BFI attempted what some refer to as "trademark bullying" by implying that BFI has an enforceable "need." It clearly does not (see links below). Here is BFI in an email to a private safe biking advocate ( ).

    “Please be aware that our organization has trademarked the name Bike Florida (see attached) and I am hoping we can resolve this without the need for legal action."  (Executive Director, Bike Florida, Inc.).

    Note: sometimes the mere mention of "legal action" does the job. And few people realize that a "supplemental trademark" (primarily intended for international trade) is impossible to defend as implied (see "When a Trademark is Not a Trademark" and other links below). Nevertheless, it does give BFI "standing," or the ability to sue (regardless of merit) in Federal Court! (See complete email exchange at bottom of See for Yourself.)

  3. Imagine if ... all Specialty License Plate programs followed the same trademark practices as does Bike Florida, Inc., government-funded intimidation with no public purpose!

Who To Contact... see numerous ways to make yourself heard near bottom of home page.

Questions and comments are invited:

Also see... Exhibit "A" and Exhibit "B"

*"Supplemental Registration provides no evidence of trademark rights in the registered term in a court proceeding" (Wikipedia link below).

Resources… Supplemental Trademarks: "Supplemental Registration provides no evidence of trademark rights..."
Trademark Bullying

Disclaimers: Opinions expressed herein are my own. Nothing is presented with malice towards any person. Nothing herein is intended to be false or misleading. All efforts have been made to ensure completeness and accuracy. Financial information has been limited to the latest public IRS Forms 990s, and other public sources.